Press Release: 27/02/20 Sandton, South Africa.

The global apparel market is valued at over 3 trillion dollars, and accounts for 2 percent of the world’s Gross Domestic Product (GDP). The downside is that it also generates 4% of the world’s waste each year, 92 million tons, which is more than toxic e-waste, this is according to the Pulse of the Fashion Industry report.

During AFI Fashion Week which takes place from the 12 – 14 of March 2020 at the Cape Town International Convention Centre. AFI will use its Masterclass platform to delve deep at how the fashion industry can curb fashion wastage, particularly in Africa. AFI Masterclass aims at encouraging collaborations and developing sustainable businesses, technology upskilling and innovation. AFI will host three Masterclass sessions Fashion and Sustainability on the 12th, Creatives Corner on the 13th and Fashion and Technology on the 14th of March.

Acclaimed speakers such as Dr Erica de Greef, Laduma Ngxokolo, Vere Shaba, Tracey Chamber, Paul Currie and Dr Esther Mahlangu, will be leading the talks around sustainability in the African context as to where we are and what actions can we take in ensuring that we live sustainable lives under the topic, Fashion and Sustainability.

The Creatives Corner will tackle the pressing issue in the creative industry, that has seen many of our artists taking to social media to voice out the lack of support form government and private businesses. This session will discuss the economical influence of this industry and its vital role to preserve history and culture. Loyiso Mkize, Kitty Phetla and Sbusiso Mahone will be part of this hot solution-oriented discussion.

The final day of Masterclass, Fashion and Technology our speakers will looks at technology and how it has changed the landscape and share insights on how the creative industry can take advantage of this new era, to grow their businesses, from restructuring their business models to reaching global markets.

AFI Fashion Week attendees will be spoilt for choice from the world-class produce runway shows to the Designer Marketplace which will be open to the public at no cost. The Designer Marketplace will also be available online which means African luxury will be a click away.

AFI Fashion Week, aims to redesign Africa’s future by positioning African creatives as leaders in narrating African stories.


AFI was founded over 10 years ago to provide Pan African designers with a world class business platform to showcase and sell their collections. The company owns and produces two Pan African showcases through AFI Fashion Weeks held in Cape Town and Joburg. AFI recently partnered with Condé Nast International in bringing the first Luxury Conference to Africa in 2019 in Cape Town attended by Vogue editors including the respected Suzy Menkes.

AFI has propelled designers to international stardom including dressing Beyoncé at a Global

Citizens concert. Through its incubator program Fastrack, designers like Thebe Magugu, (LVMH Young Fashion Designer) and Rich Mnisi, were first discovered by AFI, have received major awards. Well known designers Maxhosa, Marianne Fassler, Christie Brown and Ituen Bassie have all received awards and been affiliated to the AFI Fashion Weeks.

AFI was awarded the coveted Franca Sozzani Award for developing and promoting African Fashion designers globally. AFI new strategy AFI4.0 has embarked on offering designers trade opportunities through the pop up AFI Designer Marketplace, AFI is headquartered in Johannesburg, South Africa.

Facebook: @africanfashioninternational

Twitter: @afi_sa

Instagram: @afi_sa


For more details contact:

Thulile Gama

073 931 4842

Tell: 011 324 1500

Roshnee Pillay

082 654 1531

Tell: 011 324 1504

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