The Force Awakens

           MEDIA RELEASE

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WATCH STAR WARS: THE AWAKENS IN STER-KINEKOR’S IMAX® CINEMAS FOR AN INTER-GALACTIC EXPERIENCE OF EPIC PROPORTIONS

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“The force is calling to you, just let it in…”

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The wait is nearly over… with just a few days to go until the South African release of the highly anticipated Star Wars: The Force Awakens in IMAX® 3D on 16 December 2015.

The film releases at Ster-Kinekor cinemas countrywide – including its IMAX and Cine Prestige theatres – two days before its US release. This seventh installment in the Star Wars TM Saga promises to be an adventure of epic proportions as audiences travel back to a galaxy far, far away!

As Star Wars TM fever grips South Africa, Ster-Kinekor has announced that advance bookings to watch the film in its IMAX® 3D theatres have reached record levels. To date, more than 34 500 tickets have already been purchased to watch Star Wars: The Force Awakens at Ster-Kinekor cinemas across South Africa.

Of these pre-sales, more than half the tickets – 18 300 (as at 09 December) – are bookings to watch the film in IMAX® 3D, which offers the most immersive cinematic experience in which to watch this latest film in the Star Wars TM Saga. Come 16 December, Ster-Kinekor estimates that pre-ticket sales across all its cinema offerings – IMAX® 3D, Cine Prestige 3D and in 2D and 3D at all other Ster-Kinekor cinemas – could reach record-breaking levels.

This figure also represents the most advance bookings of any IMAX title for Ster-Kinekor, which is quite an achievement, considering that this number of tickets is spread across only six screens: the IMAX theatres at Gateway in Durban, The Grove in Pretoria, CapeGate in Cape Town, Baywest Mall in Port Elizabeth, Cradlestone Mall in Krugersdorp, and the new IMAX Theatre at Eastgate in Johannesburg.

Star Wars TM fans of all ages who have followed the saga will now be able to return to that galaxy far, far away, meet new heroes and villains, and welcome back some old friends in Star Wars: The Force Awakens. Set 30 years after Star Wars: Return of the Jedi, cinema-goers will be able to delve into the events that transpired after the Rebel Alliance triumphed over the evil Galactic Empire over the forest moon of Endor.

The IMAX® 3D release of Star Wars: The Force Awakens has been digitally re-mastered into the image and sound quality of an IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customised theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie, and part of the Star Wars TM action. For an experience of universe-sized proportions, witness this adventure unfold in 3D at a Ster-Kinekor IMAX cinema near you.

About the film

Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars TM returns to the big screen with Star Wars: The Force Awakens.

The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is written by Lawrence Kasdan & J.J. Abrams and Michael Arndt. Star Wars: The Force Awakens releases in South African theatres on 16 December 2015.

View STAR WARS: THE FORCE AWAKENS trailer here: http://www.sterkinekor.com/#/ trailer/7758/IMAX%203D%20-% 20Star%20Wars:%2

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